Instagram has a new feature and I love it. It is called IGTV. Today I will tell you everything you need to know about IGtv.
What is IGTV?
IGtv allows you to upload longer videos on Instagram. Yes, finally! And let me tell you why I love it. I’ve always wanted to make more videos and the only way to do that was using Youtube. But making videos was/is already far out of my comfort zone. And if I wanted to upload it on youtube, I had to edit my videos, upload it and it took me a lot of time. Which means I had a lot of time to think about it and started to overthink it a lot and eventually I did not upload it at all.
With IGtv it is way easier to upload videos. I also get the feeling that your videos don’t have to be perfect to stand out and get some likes. My first video was just 24 seconds long and it was far from perfect, but I still got likes. You just make a video, upload it and give it a title and that is it!! So much easier. And you know what? I was not even scared. I did not have to make a perfect video. On Youtube, I kind of feel the pressure to make high-quality videos.
How does it work?
You have to be sure you updated your Instagram app. At the top of your timeline you see a small tv icon, click it. Click on the settings wheel and launch your own channel in one second.
Make your first video and edit it if you want to. You can’t edit it on Instagram. Go back to IGTV on Instagram, click on your profile and you can upload your video. Use some relevant hashtags.
Will this be this the new Youtube?
Probably not immediately and it is hard to see where this thing goes. Will users like this? Or maybe IGtv is being used for less professional videos and Youtube will be more professional. I can see that happen. At the moment you can only upload vertical videos on IGtv, which not everyone will like.
Tips for IGTV
1. Make an introduction video
Using IGtv can be an amazing tool for your brand. Begin with an introduction video, tell more about your brand. Let the people know what you stand for and why they should follow you.
2. Interview and Q&A
Of course, you can do a live show and do a Q&A. But when you do that, your video will disappear after 24 hours. If you make a video with IGtv, people can always watch this video whenever they want to. And maybe you won’t get the same questions over and over again.
Since you can make longer videos, it is a great tool to make tutorials. You don’t have to worry that you don’t have enough time. And when people are looking for tutorials, it is possible that they find your video and follow your channel.
4. Re-use live streams
Did you live stream last week? no problem, you re-upload it on your igtv again. If your followers missed your live stream, they still can watch it again.